Field notes

Notes on LinkedIn, AI, and what compounds.

From the team building Cclarity. What works on LinkedIn, what doesn't, and how to think about your own time on the platform — written without the agency-pitch reflex.

  1. Latest Lead Generation 10 min read

    Best LinkedIn Lead Generation Tools in 2026: The MCP-Native Stack

    Six tool categories for LinkedIn lead generation in 2026, including the new MCP-native context layer that's eaten parts of three older categories. Honest pricing, clear tradeoffs, recommended stacks.
  2. Lead Generation 15 min read

    Best LinkedIn Tools in 2026: 25+ Tools Across Every Category

    The best LinkedIn tools in 2026 for content, outreach, analytics, prospecting, enrichment, CRM, and AI. 25+ tools compared with pricing and honest verdicts.
  3. Analytics 10 min read

    LinkedIn ICP-Fit Engagement Rate: What the Data Actually Shows

    We tracked 7,793 LinkedIn engagers across 3 B2B clients and measured how many were ICP-fit. The average was 2.9%, but the range was 0% to 22%. Here are the benchmarks.
  4. Lead Generation 10 min read

    LinkedIn Sales Navigator: Is It Worth $100/mo in 2026?

    LinkedIn Sales Navigator costs $99.99-179.99/mo. Here is who it works for, who wastes money on it, and what the 50+ filters actually do for free.
  5. Lead Generation 8 min read

    LinkedIn Lead Generation Agencies in 2026: When to Hire One (and When Not To)

    An honest 2026 take on LinkedIn lead generation agencies. The four reasons people hired them, what changed, the four questions to ask before signing, and the AI-native alternative.
  6. Behind the Scenes 10 min read

    How I Built Cclarity.io With Claude Code (No Developer, No Templates)

    I built a 24-page SEO-optimised website with blog, landing pages, and structured data using Claude Code on the Mac app. Here is the exact stack and process.
  7. Profile 6 min read

    What to Put on Your LinkedIn Banner Image for B2B Lead Generation

    Your LinkedIn banner is 1584 x 396 pixels of free real estate. The 4 banner types that work for B2B, exact dimensions, safe zones, and a checklist.
  8. Content 8 min read

    LinkedIn Commenting Strategy: How to Get Noticed by Decision Makers

    A strategic LinkedIn commenting routine builds more relationships with decision makers than posting alone. Here is the framework, schedule, and examples.
  9. Profile 8 min read

    LinkedIn Summary Examples for B2B Founders (With Before and After)

    Real LinkedIn About section rewrites for B2B founders. Before and after examples for SaaS, consulting, agency, and cleantech with a proven structure.
  10. Profile 8 min read

    How to Optimise Your LinkedIn Profile for B2B Lead Generation

    Turn your LinkedIn profile into a lead-generating landing page. Covers headline, About section, Featured, banner, and Experience with a scoring checklist.
  11. Content 7 min read

    Your LinkedIn Strategy Has Nothing to Do with LinkedIn

    Most B2B founders obsess over posting frequency, hashtags, and carousels. But the founders winning on LinkedIn answered two different questions first.
  12. Lead Generation 8 min read

    Is LinkedIn the Right Channel for Your Business?

    Run the LinkedIn Activity Test before spending on LinkedIn lead gen. This 15-minute check scores your ideal customers' activity to see if it is worth it.
  13. Content 9 min read

    The Niche Expert Effect: One Profile Beat 16 Others

    We analysed 7,793 LinkedIn engagements across 3 B2B clients. One niche expert with 176 engagers produced more qualified leads than 16 profiles combined.

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